ICT mockups of my poster

Here I have created 3 layout ideas for my final film poster. Having looked at various posters, I gave been able to gather that the billing block is generally located at the bottom while the tagline is more or less at the top, it is also a typical convention to have the main title at the bottom of the poster to allow the image the majority of the frame space.

IDEA ONE: 



For my first idea, I decided to place the cast at the top while adding the title and the tagline at the bottom. This follows the typical rule of thirds convention, thus allowing the image to take up the middle third, the text on the top and bottom third 'frame' the image, therefore giving it structure. The poster of the film Shutter Island  follows this structure, however the cast is at the bottom and the tagline at the top, this format allows the central image to be in full display. 

 

IDEA TWO:

Idea two does follow the same conventions in terms of text framing as idea one, however the title is at the top rather as well as the cast, this template would be used if the title was more detailed and was part of the imagery itself, therefore more attention will be drawn to it. The tagline would be located at the bottom as a small 'resonant' sound bite, this means it would be the last thing the audience will look at on the poster, hence it will leave a lasting impression. The jaws poster uses the rule of having the title at the top, this relates to the plot of the film as the shark is coming from below, like it is on the poster. 

 IDEA THREE:



Idea three subverts the typical framing conventions of ideas one and two, all of the information will be located at the bottom of the page, this will give the poster a more simplistic 'rule of halves' (may have just coined a new term their!) this will make the poster more simple to navigate as the text will be at the bottom while the image will be at the top. The pirates of the Caribbean poster has all of the text at the bottom of the page, this allows the iconographic logo to take pride of place, this makes the poster more recognisable as the logo is more clear.  

Overall, I am more inclined to go with poster idea one, simply because it frames the image well and follows the typical conventions of film posters. however, I may add the tagline at the top and the actors name above the title, this is because, in my posters case, the tagline will be more important than the actors name as my actor is not a 'star' like Robert de Niro or Meryl Streep, if actors like that were featured in my poster they would have top billing at the top of the poster, no doubt featuring a nod to their many academy award wins.