final poster

Here is my completed poster, as you can see I have made a few changes. After looking at the way the image is broken up, I felt that lines were needed to separate the sections even more. Using the line tool, I added thin white lines on each join. I also felt that in my previous draft, the joins between the sections were very untidy, I amended this by re-editing the original image more neatly than simply placing it back under the text. I also moved the headline down as I felt it was too near the middle of the poster. 

Now that I am happy with my poster, here is a detailed analysis of it: 

Main image:the main image is a medium closeup of the actor. This enables the audience to see the facial details of the character, this is further emphasized by the direct address the actor is making at the camera. Using sections from two image, one of the artist in a stable state and one of her as a z-ombie is further emphasized by white lines at the join to each section. The editing of the eyes makes the image look both shocking and intriguing, this invites the audience in and opens up the possibility for discussion. 

Headline: The headline, or main title is located at the bottom of the page, a typical convention for a film poster, this also ensures the image takes pride of place. I used a duplicate font technique to make it stand out from the page. Using a darker colour at the bottom makes the text three dimensional. Using a sans-serif font gives the poster an overall modern look, with a harsh edge, this relates to the harshness of the society my protagonist lives in. 

Tagline: I chose to use the popular idiom 'on the doctors orders' as my tagline. I subverted the typical positive connotations this phrase has and gave it a negative spin. This creates an almost shocking and intriguing effect of the audience, therefore they will want to find out more about the film. 

Release date:I decided to be fairly specific about the release date, stating the season the film will be released in. Unusually, I placed the date within the context of a tagline, this gives the date more interest. To emphasis the date even further, I made the text red. As the only element of red on the page, it is bound to stand out. 

Company logos and billing block:As these elements are typical conventions for film posters, I decided to place them at the bottom of the page as normal. However, I changed the colour to an off white, similar to that used in the headline, this creates a colour scheme and a more coherent poster.

Film awards:As a persuasive device, I included film awards that are commonly given to independant films. This will attract film fans of indepandamt or indie films and set high standards for the film without the audience having to watch it.