Task:
A promotional package for a new film, to include a teaser trailer, together with two of the following three options:
- a website homepage for the film;
- a film magazine front cover, featuring the film;
- a poster for the film.
Research and Planning needs to include the following elements:
- Research into similar products and a potential target audience
- Organisation of actors, locations, costumes or props.
- Work on shot lists, layouts, drifting, scripting or story boarding.
- Time management
- Care in the presentation of the research and planning
- Skill in the use of digital technology or ICT in the presentation
- Communication skills
I will be marked on:-
Film:
- The ability to hold a shot steady;
- Framing a shot appropriately;
- Using a variety of shot distances as appropriate:
- Shooting material appropriate to the task set;
- Selecting mise-en-scene;
- Editing so that meaning is apparent to the viewer;
- Using varied shot transitions, captions and other effects selectively and appropriately;
- Using sound with images and editing appropriately.
Print:
- The appropriate use of ICT for the task set;
- Understanding the conventions of layout and page design;
- Awareness of the need for variety in fonts and text size;
- Accurate use of language and register;
- Appropriate integration of illustration and text;
- Framing a shot, including and excluding elements as appropriate;
- Using a variety of shot distances as appropriate;
- Shooting material appropriate to the task set;
- Selecting mise-en-scene including colour, figure, lighting, object and setting;
- Manipulating photographs as appropriate to the context for presentation.
The Evaluation must include:
- Understanding of the forms and conventions used in the productions;
- Understanding the role and use of new media in various stages of the production;
- Understanding of the combination of main product and ancillary texts;
- Understanding of the significance of audience feedback;
- Skill in choice of form in which to present the evaluation;
- Ability to communicate;
- Use of digital technology or ICT in the evaluation
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